SOCIO-COMMUNICATIVE APPROACH IN UKRAINIANPUBLISHING AS THE CORE OF LONG-LIFE EDUCATION

Abstract

This research is devoted to the socio-communicative approach in publishing in Ukraine. It has been proven that publishing in Ukraine is a means is a means of transmitting social values, which contributes to the formation of a communicative community. The existence of this process is determined by the consistency of such elements as: communicating subjects, author’s text, publishing product, information and communication space. All of them are social phenomena that work according to certain rules and communicative strategies. Currently, society is informationally and technologically transformed. It is emphasized that publishing is based on the experience of living and practicing together with society, which is the basis of
long-life education.